Advertising And Its Influence On Society - 1190 Words

Many magazines, sites, or any other types where ads are consisted feature articles concerning topic of interest to their subscribers: alcoholic beverages, sporty automobiles, hunting and fishing, politics, scientific and technological breakthroughs, workplace guidance, travel and tourism, and, of course, dating. Isn’t the news, advice, humor, or fiction, but the photographs of beautiful young women wearing little or no clothing fascinating? It makes sense, then, that an advertisement for a men’s magazine, whether foreign or domestic, would appeal to such periodicals’ strongest selling point. If humor can be used to make the sales pitch, so much the better, but, when it comes to promoting men’s magazines, nothing sells as well as sex, as†¦show more content†¦The picture is black and white. The woman is positioned in the center lying down, with her head on shirtless man number one. Shirtless man number two has pulled her up, but it still covers her breast. Number three is not looking at either the men or woman, suggesting he may be a â€Å"look out guy†. Both men stare down at the woman with sexual intent and woman is portrayed as subjective and passive to the desires of men. As a matter of fact, young men will try to emulate the message of this ad to be masculine and dominate over the women. They see that the man has power. Men show dominance by showing off their strength as they are entitled to show supremacy over women that eventually ends up with abduction. All the pervasive ads that moralize this behavior are at least, in part to blame. We are sexual beings, but in this society, our sexuality develops progressively and in an age-appropriate way. Now there is so much pressure on teens to model an adult version of sex that is way beyond their comprehension. That attitude runs as a subtle theme through this ad for Calvin Klein jeans. Those ads, showing young teens with jeans pushed provocatively below their hips, sparked a public outcry. The main purpose of the ad is to persuade the consumer to buy the product but many ads sell more than products; it sells morals, it sells images, it sells love, intimacy, prosperity and